After some serious issues with mail deliveries in the second half of 2018, Singapore Post launched a nationwide campaign called MyPostman in the course of 2019. The programme provides residents an additional channel to connect with SingPost in the event of a postal service issue. It also provides a platform for Singapore residents to identify and show appreciation for their friendly neighbourhood postman.

As part of the campaign and website which we developed for Singapore Post, almost 2 million sets of fridge magnets with QR-codes were distributed to every residential household and business unit across Singapore. Residents can access the website and key in their postal code to find out who is the postman serving their area. In addition, residents can also provide feedback, words of encouragement or rate the service they have received.

Public response to MyPostman has been extremely encouraging; residents are now approaching their postmen by name with words of appreciation, providing a much-needed morale boost and serving as a reminder that their work does not go unnoticed.